Alejandra Mora, founding partner of ALAS Vivienda Asequible, participated in the IV Encuentro “El Camino hacia la Economía de Impacto”, organised by the Yunus Cantabria Centre and Santander Financial Institute (SANFI) in collaboration with the Menéndez Pelayo International University.
At the round table discussion ‘Housing as the centre of impact’, we had the opportunity to share what it means to generate real social impact as an affordable housing provider like ALAS:
- Preserving the affordability of long-term rental housing is a key tool in preventing residential exclusion and social vulnerability.
We focused on the importance of having rigorous and specific metrics to report on this social impact. Housing has a direct impact on health, education, safety, employment and, above all, on people’s dignity and opportunities to prosper. - We explained our pioneering model for measuring the impact on affordable housing, which focuses on proven key performance indicators (KPIs) that enable the assessment of both access to and tenure of housing under fair and sustainable conditions.
- We also address the need to attract investment to housing through diverse, flexible and combined models that integrate public, private and philanthropic capital. Because the housing challenge requires scale and cross-cutting commitment.
ALAS Vivienda Asequible was very well received by the impact investment ecosystem, which recognised its pioneering nature as a private capital initiative with a social purpose. Together with the public impact fund promoted by the Basque Government, this model represents two complementary approaches — private and public — that share the same objective: to develop real and sustainable solutions to guarantee access to decent and affordable housing.
